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3 Ways Writing a Press Release Can Help Your Book Get Noticed

Copyright by Susan B. Smart consultants use both the free and paid press release services. They will include a link to your website, which helps boost its search engine ranking it will show up higher on the page in a Google search.

The paid options actually e-mail your press release to journalists; when one of them publishes your information, the news item can generate even more site links, purchases, and the kind of exposure that could help expand your client base. The information in your press release helps search engine users find your site. Some of those searchers could become clients. When media outlets that influence your audience publish your press release, you are viewed as an expert. Clients and prospects like working with consultants who are seen as experts by others, especially the press.

Even so, with my eighth book launching this spring, I needed a refresher. Here are some easy to implement and low-cost or even free marketing strategies that I plan to employ. We have to be our own publicists. No 1: A professional-looking headshot. You can hire a photographer, do it yourself or enlist the help of a friend.

What Is a Book Press Release?

All kinds of resources exist online about what makes or breaks a good author photo, but be sure the resolution is high enough to work for print as well as online. In my case, I got a photographer friend to help. Keep it short, always write in third person, and list only prizes you have won and include just a handful of recent or prestigious publications.

No 3: Blurbs. Allow them enough time to write something thoughtful. This, along with your bio and photo, will go on the back of your book and elsewhere and be one of the first things a potential buyer sees when picking up your book. In my case, I was asked to write the jacket copy, something enticing to potential readers. Love poems to your kitchen appliances? Shakespeare on acid?

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Ramping up to publication, you need to get the word out. There are some very basic things that all authors should have: a sell sheet, social media accounts, and an author website. Take this opportunity to showcase your expertise and serve others! Answer the questions Who?

Promote Your Book Online Without Spending A Lot Of Money

Before you click send, make sure your press release answers these questions:. People want more! Share who you are, what you are passionate about, what inspires you, what makes you proud, and your own WHY. When sharing your press release online, use keywords to generate search engine traffic and get in front of the journalists that cover your topic of choice.

click I love writing book launch press releases and all kinds of press releases and I love the free publicity it generates. Press releases a core element to your Publicity as an author and mom entrepreneur and it needs to be embraced as such. What press release tips can you add? Share them with us in the comment section below!


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Elayna: I honestly never thought of doing press releases for my business. I guess I saw them as something big business or people who published books did. I have learned a lot from this post. I had no clue press releases help such power. I know for me reading a book cover or seeing the front cover is what catches my attention but I never thought to read the press release for a book. I just need to be more creative in this area. A lot of people underestimate the power of a good press release!

Very insightful and interesting post on press releases. I learned so much about how to write them appropriately. The press release template was especially a treat for me -Thank you!