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Marketing project plan Whether your marketing project is around an upcoming event or campaign launch, a project calendar is vital to its success. Effective project management, through a project calendar, allows marketing professionals to centralize communication, collaborate, and create repeatable processes. Map out your marketing plan, including dates, owners, and types of initiatives whether PR, social media, etc.

Change is constant in the marketing world, and that means pushing out deadlines quickly and adjusting dates to keep your marketing plan updated. Use a template to create clarity and accountability across the entire marketing team. Product roadmap Create and update your product roadmap in one central location: your project calendar. Here you can communicate timeline and strategy while keeping track of multiple product lines in one place.

An Introduction to Marketing Collateral

Always have a clear view of your business and product priorities with this project calendar template. A project calendar is just one simple way you can make your daily work run smoother and more efficiently. Forgot password? Sign up. Get started. Try it free for 30 days to get access to more powerful features that help you hit your goals. Already using Asana? Log in to activate your free trial of Asana Premium. Please sign up using one of these supported browsers instead.


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What is a project calendar? Decide what needs to happen from start to finish to complete the project. Identify any dependencies. Set start dates and due dates. Now, take a holistic view of your steps and add realistic dates to each one. Identify stakeholders. Assign each step to the appropriate team member, making responsibilities clear.

Your Digital Marketing Strategy Template (AKA The Customer Value Journey)

Adjust as necessary. Your project calendar is a living document. Be sure to check on it often and move work around as your project plan evolves. Be very clear and make sure to add details owners, due dates, project details, reference materials, etc. Use color coding of tasks for easy visual consumption. Duplicate tasks where needed. Many tasks and task types will repeat; take advantage of this and duplicate tasks or requirements rather than starting from scratch each time.

Make sure team workload is balanced.

Try to identify who might be overworked and who might be underutilized, and adjust your project calendar as necessary. Track and monitor regularly. Adapt as you go.


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Project management tools allow you to drag and drop to easily change dates. Create project timelines that show the duration of each individual task or piece of work within your project.

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Set project milestones. This will allow you to measure progress and share successes. Share your calendar with stakeholders.


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Create project calendar templates that you can reuse for future work. Podcast downloads?

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Best-selling author, prolific marketer and entrepreneur Seth Godin explains the importance of understanding your why early on. Not later on when you've made commitments to other people and yourself. It's easy to get caught up in all the tactics of content marketing, but without a unifying strategy--a strong why, no matter what you create, it will fall flat.

Understanding your goal early on will guide other important decisions as you develop your content marketing strategy. Such as, what are we making?

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And where are we going to distribute our content? As Godin explains, your strategy is like building a ship. You need to know where it's going to sail before you can start nailing planks of wood together. As Godin emphasizes, "Matching what you build to where you put it is more important than what you build in the first place. That's why we need to start by understanding what is this for? When I'm brought on to build out a content marketing strategy for one of my clients, whether it's a freelance gig or through my side project, Pro Content Marketer, we always start in the exact same place--with first getting a freelance contract in place, then defining an ultimate goal and backing into smaller mini-wins that ladder up to the bigger picture achievement.

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Essentially, attracting new readers to your blog content , then converting them into email subscribers who can later be warmed into paying customers as the rest of the marketing team works to build relationships with subscribers. Once you have this larger goal in place, it's easier to determine--based on your average conversion rates--how many readers or listeners, viewers, users, you need to attract to the content you're publishing, in order to hit your signup goal.

And in order to bring in enough of the right traffic to hit your conversion rates, you'll need to promote your content--landing syndications to publications, getting mentions in major industry blogs, having influencers share with their followers, and so on down the line. Once you have a clear connection to why you're making content, the next step in building out your content marketing is to understand exactly who is going to see, hear, or watch the content you create.

Effective content is not produced in a vacuum from a list of topics you personally want to write or talk about, it's made out in the open with the involvement, feedback, and direction of your audience. The best content marketing strategy is designed to answer the most pressing questions your target audience has--to educate and transform them. However, the only way that your content will connect enough with people to have them share it and help you reach your goals is for you to speak directly to them. You need to have empathy and understanding for their situation.

Andrea Goulet, founder of BrandVox, breaks down the process of defining your audience better than anyone I've ever seen--in her Skillshare class Become a Better Blogger. The first step is to understand the demographics and psychographics of your ideal audience. Demographics are the quantitative traits, or things you can really dig into and measure.

Think age, gender, location, job title, etc. For example, you might say you want your content marketing to speak to executives aged , or something job seekers just out of college. Psychographics are the things we can't measure. Attributes like attitude, belief systems, values, and interests. So in our executive example, we could go a step further and say that our content speaks to executives who want to take their business to the next level but can't find a way.

Or maybe that they believe in hard work and doing the right thing and value family and strong morals. Now, let's talk about audience personas--the fictional, generalized representations of your ideal customers.

Know which business goals you’re working toward

These personas are constructed with the goal of internalizing who your ideal customer is, and gives you an idea of how to relate to these people as real humans. For each of the audience personas you're creating, write out their demographic and psychographic attributes on a bulleted list. Next, you want to visualize exactly who this person is. Goulet suggests using a stock photography site like Unsplash or Pexels to find a photo of the person you've just described.

It might seem a bit silly, but this will seriously help solidify your vision and create more of a connection between you and your ideal audience. Lastly, you want to take that photo, the bulleted list and write a story about them in paragraph form, that really describes the environment and the feelings that your persona lives in. Give them a name and describe their day-to-day activities. Maybe they don't spend much time online at all, and prefer attending in-person events, industry conferences, group discussions?